The Legacy of Waterland Canvas: A Family Journey
Updated: Jul 6
The Roots in Michigan
Our family business roots began with my third great-grandmother, Ida, who was born in the late 1800s in Michigan. She was an upholsterer at home while her husband farmed. She passed her sewing knowledge down to her children and, in turn, to my grandfather, Carl. He and his wife, Dorothy, utilized this generational knowledge to create the original Waterland Canvas. Back then, it was called Water-Land Top Shop, and he opened his doors on April 28, 1961, in St. Charles, Michigan.
My dad, Chet, grew up watching them work and learning the craft. When he was in his mid-20s, he moved down to Charleston, where he met my mom, Ada. Together, they planted new roots and started the family business in 1989. Dad’s passion for sewing and commitment to quality never wavered, even as the business grew and changed.
Growing Up in the Business
Charleston became our home, and the business became part of our daily lives. My brother, CJ, and I practically grew up in the workshop. Dad would push me around the marinas in a little cart while he worked, making sure I was safe but still a part of the action. Sometimes, CJ and I would go outside and catch roly-polys or take naps on the foam cushions scattered around the workspace.
It was a unique childhood, blending work and play in a way that only a family business can offer. Our customers often remember us as kids running around, and it’s a special feeling to see familiar faces who have watched our family grow alongside the business.
Family Ties That Keep Us Strong
My dad’s sister, Beverly, also grew up in the business and now works alongside me in the office. We love working together every day, and it’s fun keeping the family legacy alive. My husband, Austin, has joined us too as a pattern maker/installer, bringing new energy and support to the team.
My mom, Ada, has been the heart of the family, balancing the demands of the business with caring for all of us. Her strength and dedication inspire me every day as I manage the office and help keep everything running smoothly.
What Makes Our Business Special
Our family business is more than just sewing. It’s about the memories we create and the relationships we build. Customers don’t just come for the products; they come for the personal touch, attentive care, and the story behind every stitch. Growing up in this environment has taught me the value of hard work, patience, and pride in what we do.
Here are some things that make our business stand out:
Generations of experience passed down through hands-on learning
A close-knit family team that supports each other every day
Strong connections with loyal customers who feel like part of the family
A blend of traditional craftsmanship and modern touches to meet today’s needs
Lots of Shop Dogs who keep us entertained and greet customers daily
Memories That Shape Our Future
Looking back, I treasure the small moments that made growing up in the business so special: Dad laughing and pushing me around in carts at the marinas, CJ and I napping on foam cushions, and Aunt Beverly and Mom working alongside us—all create a vivid picture of family life intertwined with work.
These memories remind me of why I am proud to carry on this legacy. Running the office and being part of this journey is a privilege. It’s about honoring the past while building a future that stays true to our roots.
Keeping the Legacy Alive
As we move forward, we focus on maintaining the quality and personal touch that started it all. We listen to our customers, learn from each other, and keep the family spirit alive in everything we do. This business is a living story, one that grows with every stitch and every shared memory.
Thank you for taking the time to learn about our family’s journey. I’m Katelyn, and I’m proud to be part of this legacy that began with my grandparents in Michigan and continues to thrive here in Charleston. Everything we do, we do as a family and for our customers who are like family. We invite you to be part of our story, whether as a customer, friend, or fellow family business enthusiast. Feel free to reach out if you have any memories you'd like to share. We would love to hear them and reminisce with you!
Join Us on This Journey
At Waterland Canvas, we believe in the power of community. Our commitment to quality craftsmanship is unwavering. We aim to be the go-to expert for custom boat canvas solutions in the Charleston area. We understand that your boat is not just a vessel; it’s an investment. It deserves the best protection and style.
We offer a range of services tailored to meet your needs. Whether you need a new cover, custom upholstery, or repairs, we’ve got you covered. Our team is dedicated to ensuring that every piece we create reflects our commitment to excellence.
Let’s work together to protect your investment. We’re here to help you every step of the way. Your boat deserves the best, and so do you.
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